You can learn more about search engine optimisation by reading our articles on Keyword research, Structured data, Usability, and On-page optimisation. Hopefully, these will help you improve your website and boost your SEO efforts. However, if you’re still unclear on how to improve your website, consider following the tips below:

SEO AdelaideOn-page optimisation

On-page SEO Adelaide involves various techniques to improve your site’s search engine rankings, including optimising your URLs. Search engines look at a website’s page load time when determining its ranking, and it’s crucial to reduce this time by making your website faster. For example, consider speeding up your server response time to improve your page’s loading time. It can help improve your ranking and increase your user experience.

Another crucial part of on-page SEO is creating user-friendly content. While many companies tend to write content to appeal to search engines, you should consider creating content that will pique the interest of your visitors. By following best practices, you’ll be able to create content that will keep users engaged. As a result, you’ll be able to achieve higher rankings and improve your website’s traffic by implementing on-page SEO techniques.

Keyword research

A good SEO strategy starts with proper keyword research. This research will reveal your target audience types when searching for a product or service. The more you understand your audience, the better you can tailor your content and marketing strategy. For example, a small business or new site should not aim to compete with a large website like Amazon. Instead, it should target an audience specific to its needs, such as a person looking for a wedding band.

It is crucial to enter the keywords in a search engine and check the results during the keyword research process. It is also essential to research related search terms and compare them to your own. It will help you decide the best keywords for your website. Once you have determined a list of relevant keywords, you can use them in your SEO strategy. If you’re unsure what your target audience is looking for, you can also look for a keyword tool to help you decide on the right keywords.

Structured data

Having structured data on your website improves your SEO Adelaide efforts. It allows search engines to retrieve more relevant information, such as the type of content you offer. It is beneficial for local businesses as it allows them to appear in search results that include relevant information, such as their location and opening hours. Using structured data on events can also increase your online business’s potential for additional custom. You can learn more about how structured data can help you in your SEO efforts here.

Structured data is code that communicates specific information about your web pages and can be displayed in a rich result in a search engine like Google. This type of information is often created by “marking up” a web page. Markup is a programming language used to organise content. In addition, HTML contains information that is helpful for search engines, called Meta Data. For example, a “software engineer” search will show a page with structured data.


While usability and searchability are critical to website design, there’s a fine line between the two. Ideally, it would help when you work with an SEO firm that understands both aspects. This way, your efforts will be rewarded. However, you should look for errors if the SEO firm doesn’t understand usability. Weighing the benefits and risks of both can be very challenging. The following are some things to keep in mind to avoid mistakes.

First, ensure that you have a clear information architecture. Your navigation should point to the main page of each item of interest. Also, make sure that your content is compelling and updated regularly. Following these dual usability and SEO guidelines will boost your SERP rankings and clickthrough rates. Visitors tend to click on the top search hit, but they’re unlikely to click a link that doesn’t have a good information scent.

Google’s algorithm

The algorithm considers hundreds of factors when evaluating a page’s content. These factors include the density of keywords, page speed, trustworthiness and the user experience score. The algorithm also filters out spammy sites and websites that violate webmaster guidelines. Read the guidelines to understand more about Google’s search engine optimisation algorithm. It will help you optimise your content for the algorithm.

Improve Your Website With These Search Engine Optimisation Tips